A concentrated whitening shampoo formulated to add brightness to Blacks, Whites, Chestnuts, Bays, Browns, Roans and Palominos. It has instant "cold water sudsing action", deep cleans and is easy to rinse out. It can be used multiple times a day without drying hair. Sun fade brighteners have been added. It is allergy tested and dermatologist reviewed and can be used on horses, humans, livestock and pets.